CONTENT CREATOR, DESIGNER, SOCIAL MEDIA SPECIALIST
enthusiasm | solution-driven | detail oriented
PATTI KORLIN-DOWNS
Glad you’re here—welcome to my About Me page. My name is Patti Korlin-Downs. I'm a creative storyteller passionate about transforming ideas into visuals that connect, inspire, and drive results. I’ve become the go-to person for shaping brand voice, developing creative campaigns, and producing engaging video recaps that highlight company culture, special events, and milestone moments. From daily social posting and lead-generation ads to marketing materials and national industry conferences, I manage every stage of the creative process — from concept through final edit.
My experience spans leading national food brands and dynamic industries like power sports and logistics. I love creating eye-catching graphics, videos, and photos that bring a brand’s personality to life while driving measurable impact.
My work has strengthened brand presence, improved hiring initiatives, and generated thousands of qualified leads through targeted social campaigns, including Meta Lead Generation forms. Colleagues trust me to represent our employees and culture with care, authenticity, and respect — and that trust has been truly invaluable.
At my core, I’m driven by creativity and strategy — building community, elevating brand identity, and crafting digital stories that leave a lasting impression.
Outside of work I enjoy spending time with my family, friends and our Dutch Shepherd Blu. I stay active outdoors; biking, hiking, downhill skiing, CC skiing, snowshoeing, and riding our motorcycle, but above all my favorite activity is water skiing with my husband and friends. This is a sport that my father instilled in me at an early age.
I LOVE TO IMMERSE MYSELF IN THE EXPERIENCE, CREATING ACTION PACKED CONTENT ON THE GO — LET'S HIT THE ROAD!
Here I am with my crew shooting video at the Sturgis Motorcycle Rally, capturing the fast pace action through Needles Highway, Iron Mountain Road and Vanocker Canyon Road.
As a creative visionary with a sharp eye for composition and detail, I’ve thrived in diverse roles that have shaped my ability to craft compelling digital videos and designs—bringing ideas to life from concept through to completion.
Blending creative vision with business strategy, I work as a Creative Marketing Specialist in the trucking and warehouse industry, I brought a unique blend of creativity and strategic thinking to every project. I manage the entire process—from filming and editing videos to producing and publishing them—while also directing photoshoots, building social campaigns, and creating branded materials. I turn the day-to-day operations of the industry into compelling, relatable stories that resonate with audiences. I thrive on capturing the energy of the workplace—whether on the road, in cross-docks, or at community events—and transforming those moments into visuals that elevate brand presence, drive engagement, and support recruitment and business growth.
I’ve worked most of my career at Campbell-Mithun/McCann Mpls, spending eight years onsite with our General Mills client as a member of the creative team supporting Pillsbury.com, BettyCrocker.com, Tablespoon.com and LiveBetterAmerica.com, designing social content, landing page assets and content publishing.
With the closure of Campbell-Mithun/McCann Mpls during the covid pandemic, I switched gears and became a lead designer/marketing specialist at Dennis Kirk Inc, responsible for 2 of the Dennis Kirk brands, Garage Build & Sled Build bringing awareness to the everyday motorcycle and sled builder that loves fabricating, restoring and customizing their build. As a creative director & social media specialist at McAlpin Marketing, I provide strategic creative marketing services to the home industry.
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I have a deep knowledge of social media platforms, I adapt to change within a fast-paced digital environment, I’m a true believer in flexibility, enthusiasm, cultivate relationships, follow trends, embody and enhance the brand voice, and collaboration! I believe in strengthening the team and raising the company to a higher level.
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I'm interested in working for a company that values social media and storytelling to help their business attract customers, build customer loyalty, build customer networks, support audience engagement, cultivate relationships, welcome feedback, encourage social listening, desire increase traffic to your website, improve SEO ranking and generate sales.
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SOMETIMES THE MOST ORDINARY DAY TURNS INTO AN EXTRAORDINARY DAY!
