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UX\UI DESIGNER
user experience | storyteller | design | photographer
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TRACKER APP
SOCIAL PROMO
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THE QUINTESSENTIAL STORYBOOK EXPERIENCE
ASK: To create an exciting and functional web experience that takes you through a personal journey that plays out as a storybook. Each sequence of events interacts through a timeline showing how two baby great horned owls were saved by a neighborhood that rallied together to nurture, protect and save the owlets.
I designed and produced the UX\UI creative using Adobe XD. Starting with low fidelity wireframes, then onto polishing the look-and-feel with high fidelity prototyping.
The content is based off of the event timeline and using daily photography.
All the photos are from real life experience. This interactive version will be used to help promote the hard cover children's storybook that I'm currently collaborating on.
HIGH FIDELITY PROTOTYPES
Tracker APP
GREAT HORNED OWL TRACKING APP
My inspiration for this app came from our neighborhood experience rallying together to save the owlets.
Based on multiple users' motivations and core needs, I designed and created this Great Horned Owl Tracker app for the outdoor enthusiast who enjoys viewing and listening to these powerful yet silent creatures.
There was a universal need to track location in real-time making it available
for the tracker community, along with an upload feature to share images and make comments giving other followers the opportunity to enjoy the tracking experience on the fly as each event occurs.
PERSONAS
After seeing there was a strong need for this usability, I started assembling
data and pulling together a color palette complementing the original baby
owl site, "Saving the Owlets." Cross referencing the personas to make sure
I was supporting their motivational goals.
play app tour...
GREAT HORNED OWL TRACKER APP
SOCIAL Anchor
SOCIAL PROMO
Creating and serving this Great Horned Owl Tracker app revealing to a wider audience through social channels. Engaging users and gathering new followers.
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play app promo...
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