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TABLESPOON
SOCIAL ASSETS
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design | production



CREATIVITY IS NOT THE FINDING OF THE THING, BUT THE MAKING SOMETHING OUT OF IT AFTER IT'S FOUND.
Tablespoon recipes help today's cooks make food that inspires them with fun twists, hacks
and trends. These pins are targeted to people that love experiencing the fun of food with fresh ideas and twists that make it easy to learn to cook, eat and entertain.
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Working concurrently with Pillsbury, Betty Crocker and Tablespoon, I designed over a thousand daily posts for Tablespoon per year. This food and recipe creative is based on Google/Pinterest search volume and food trends. These posts have helped drive sales through the brands, recipes, advertising and promotions. This is some of my recent work showcased in Pinterest.
TABLESPOON PINTEREST
YEARLY RESULTS
286,837 ORGANIC FOLLOWERS
1,406,832 IMPRESSIONS




































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