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BETTY CROCKER

SOCIAL ASSETS

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design  |  production

13_Lemon-Curd-Tart_SINGLE_Pin_600x900.jp
21_Lemon-Raspberry-Cake_Pin_600x900.jpg
44_Jelly-Doughnut-Bundt-Cake_Pin_600x900

THE JOY OF MAKING FOR OTHERS IS THE GREATEST REWARD.

Betty Crocker social media is all about the joyful creations with proven results that spark

creativity and confidence in the kitchen to encourage genuine and rewarding connections.

These pins are targeted to the Betty's who love the process of cooking and baking just as

much as they love sharing their creations with family and friends.

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Betty Crocker is the largest General Mills owned platform and is ranked in the top 6th of all digital food networks. This creative is based on food trends and Google/Pinterest search volume. I’ve designed and produced over a thousand daily posts with additional holiday recipe posts each year for Betty. bettycrocker.com has 6 seasons, winter, spring, summer, fall/back-to-school, Thanksgiving and Christmas with Thanksgiving and Christmas being the peak season. These high performing assets have drove sales through the brands, recipes, advertising and promotions. My recent work has showcased posts in Pinterest, with single recipes, themed collections, step-by-step, carousel, and gif pins.

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  BETTY CROCKER PINTEREST

YEARLY RESULTS

907,695 ORGANIC FOLLOWERS

1,378,693 IMPRESSIONS

This is just a few examples of the thousands of designed assets I created for Betty Crocker.com

13_Garlic-Butter-Orzo-Chicken-Casserole_
07_6-Showstopping-Fall-Cakes_PIN.jpg
35_SC-Creamy-Tomato-Tortellini-Soup_01_P
30_Bettys-Best-Quiche-Recipes_PIN.jpg
26_Thanksgiving-Recipes-That-Are-Just-To
13_The-New-Generation-of-Thanksgiving-re
12_Valentines-Day-Desserts-Were-Sweet-On
32_Porchetta-Tenderloin-and-Roasted-Vegg
60_Raspberry-Chocolate-Chip-Meringues_Pi
26_What-to-Make-with-Sweet-Corn_PIN.jpg
35_Instant-Pot-Massamam-Curry_Pin_600x90
29_Petite-Sweets-Perfect-for-Spring_PIN.
34_Simplest-Slow-Cooker-Recipes-Ever_PIN
21_Carrot-Cake-Rolls_Pin_600x900.jpg
14_One-Pot-Creamy-Shells-and-Sausage_Pin
55_Slab-Strawberry-Shortcake_PIN.jpg
43_Slow-Cooker-Carmelized-Onion-Dip_Pin_
48_One-Pot-Comfort-Foods_PIN.jpg
25_PEEPS-Brownie-Nests_Pin_600x900.jpg
20_What-to-Make-the-Day-Before-Thanksgiv
05_Christmas-Cookie-Cheat-Sheet_Pin_600x
BC_Spoon_Crop.png
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