Betty Crocker social media is all about the joyful creations with proven results that spark

creativity and confidence in the kitchen to encourage genuine and rewarding connections.

These pins are targeted to the Betty's who love the process of cooking and baking just as

much as they love sharing their creations with family and friends.

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Betty Crocker is the largest General Mills owned platform and is ranked in the top 6th of all digital food networks. This creative is based on food trends and Google/Pinterest search volume. I’ve designed and produced over a thousand daily posts with additional holiday recipe posts each year for Betty. bettycrocker.com has 6 seasons, winter, spring, summer, fall/back-to-school, Thanksgiving and Christmas with Thanksgiving and Christmas being the peak season. These high performing assets have drove sales through the brands, recipes, advertising and promotions. My recent work has showcased posts in Pinterest, with single recipes, themed collections, step-by-step, carousel, and gif pins.

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