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SLED BUILD
POWERED BY DENNIS KIRK
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designer | social media specialist | production | web administrator
BUILDING BRAND AWARENESS THROUGH SOCIAL MEDIA AND ONLINE MARKETING.
As the project lead, I worked on two different builder sites simultaneously. Sled Build and Garage Build. My strength is building brand awareness through social and online marketing from concept to completion.
Example; I create weekly short video clips in Adobe After Effects supporting the brand and the builders, using photography and video I've taken myself from lifestyle and sponsored events, along with submitted content. I also create site feature pages, builder pages, and event pages in WordPress.
At Sled Build you will find many cool snowmobiles personalized by the everyday builder. We run an amateur build contest each year, builders submit and take a chance at winning a grand prize. Making sledbuild.com a first-class site for builders to show off their sleds.
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promo video
Here is the promotional short video I put together from site images explaining how sled build works. Creating this short video with sled builders photos showing the functionality of the site, combined together with effects and music making a dynamic video clip to raise brand awareness.
SLED BUILD SOCIAL MEDIA PROMOTIONAL VIDEO
video posts
VIDEO SOCIAL POSTS
I created weekly short video posts in Adobe After Effects using submitted builders photos, harmoniously combined them together with effects and music. Goal: To display dynamic motion video that stops the scrolling and engages the audience.
social posts
SOCIAL MEDIA SPECIALIST
Gathering and creating content. Posting single, multiple and video content supported by stories, utilizing Linktree to share links for Instagram. Stopping the scrolling, engaging the viewer and gaining traction. This is the space that sled builders share their personal page, and social posts.
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SOCIAL MEDIA PHOTO GRID
STORYBOARD:
ASK: To concept and create a storyboard for a fresh new intro for the Sled Build promotion.
Currerent Project
Fresh new intro opening...
... that roles into the submission process.
SNOCROSS
snocross
10° at the Snocross Championships in Shakopee MN. Wearing armor and carrying a VIP media pass I was able to go behind the scenes to capture photos and video in the pit, at the starting line and track side. Showing the human side of snocross, the mentorship, the interaction of riders and coaches, the energy of racing tight turns, banked corners, steep jumps and obstacles. On this day my focus was on the snow bikes and the young racers that are the future of this great power sport.
Sled Build powered by Dennis Kirk is a proud supporter of Snocross and all the riders, youth through professionals. This year's Sled Build campaign was focused on the young riders and their mentors.
patti korlin-downs
All snocross and photos and video taken by Patti Korlin-Downs
All photos taken by Patti Korlin-Downs
I composited different video clips and music that I shot to produce a short snippet of Snocross using Adobe After Effects - Patti Korlin-Downs
HAY DAYS - THE OFFICIAL START OF THE SNOWMOBILE SEASON
hay days
Camera in hand, I attend sled related events, I spent a September day at Hay Days in North Branch MN, capturing photos and videos of the sled grass drags, vintage display of nostalgic snowmobiles, swag meet, freestyle exhibition and mud bog races, gathering content for both Dennis Kirk and Sled Build.
Pro Xtreme 55 winning mod
All Hay Days photos and video shot by Patti Korlin-Downs
ALL HAY DAYS PHOTOS TAKEN BY PATTI KORLIN-DOWNS
email blast
EMAIL MARKETING
Here I'm following through with the creative look and feel of the Sled Builder brand, I took on the responsibility to create and supply the artwork for all the Sled Build and Garage Build email blasts. Showcasing online marketing updates, upcoming events, featuring our community of builders, incorporating our most successful social posts, and connecting them into our email campaign.
SUBMIT PROMOTION
Getting builders to submit their ride is another priority at sledbuild.com. Here's a couple quick and easy social posts I shot with my iphone, added texture in the background and a headline. Here we are talking directly to our audience, the builders that restore, modify and customize their sled. Once entered, each submission will score the builders an awesome winter Sled Build beanie and a chance at our Grand Prize!
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