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GARAGE BUILD
POWERED BY DENNIS KIRK
designer | social media specialist | production | web administrator
BUILDING BRAND AWARENESS THROUGH SOCIAL MEDIA AND ONLINE MARKETING.
As the project lead, I worked on two different builder sites simultaneously. Garage Build and Sled Build. My strength is building brand awareness through social and online marketing from concept to completion.
Example; I create weekly short video clips in Adobe After Effects supporting the brand and the builders, using photography and video I've taken myself from lifestyle and sponsored events, along with submitted content. I also create site feature pages, builder pages, and event pages in WordPress.
At Garage Build, you will find many cool motorcycles personalized by the everyday builder. We run an amateur build contest each year, builders submit and take a chance at winning a grand prize. Making garagebuild.com a first-class site for builders to show off their ride.
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video promo
ART DIRECTOR
👇🏼 As an art director, I created the storyboard as a guide for the Dennis Kirk Garage Build photoshoot. ☝🏽
Storyboard sketched by Patti Korlin-Downs
video social posts
VIDEO SOCIAL MEDIA POSTS
I created short video posts using Adobe After Effects with footage that I shot in Sturgis SD and along with submitted photos. Then rolled them together with music and effects. Goal: To display dynamic motion video that stops the scrolling and engages the audience.
Video posts created in After Effects by Patti Korlin-Downs using footage shot in Sturgis SD and submitted photos rolled together with effects to create motion video.
SOCIAL MEDIA SPECIALIST
Gathering and creating content. Posting single, multiple and video content supported by stories, utilizing Linktree to share links for Instagram. Stopping the scrolling, engaging the viewer and gaining traction. This is the space that sled builders share their personal page, and social posts.
photo social posts
SOCIAL MEDIA PHOTO GRID
sturgis
CONTENT ON THE FLY. RIDING THE STURGIS RALLY WITH DENNIS KIRK
DENNIS KIRK SPONSORED GARAGE BUILD BIKE SHOW AT THE IRON HORSE SALOON STURGIS, SD
I used the footage I shot while in Sturgis South Dakota, riding the canyons, the Black Hills, and the switchbacks in Needles highway on the back of a motorcycle. Creating multiple social video posts with Adobe After Effects.
All Sturgis photos taken by Patti Korlin-Downs in the Black Hills of Sturgis S.D.
Garage Build Bike Show photos taken by Patti Korlin-Downs at the Iron Horse Saloon
GARAGE BUILD BIKE SHOW - BROKEN SPOKE DAYTONA, FL
daytona
I put together a visual reveal of 12 different winning classes. Creating short video clips using Adobe After Effects for the social posts. For the social stories I recorded on my iphone the reveal process of drawing through the orange layer of the winning bikes.
Video clips created by Patti Korlin-Downs on the iphone and in Adobe After Effects
email blast
EMAIL BLAST
Here I'm following through with the creative look and feel of the Garage Builder brand, I took on the responsibility to create and supply the artwork for all the Garage Build and Sled Build email blasts. Showcasing online marketing updates, upcoming events, featuring our community of builders, incorporating our most successful social posts, and connecting them into our email campaign.
SUBMIT PROMOTION
Getting builders to submit their ride is another priority at garagebuild.com. Here's a couple quick and easy social posts I shot with my iphone, added texture in the background and a headline. Here we are talking directly to our audience, the builders that restore, modify and customize their bike. Once entered each submission will score the builders an awesome Garage Build hat and a chance at our Grand Prize!
Here's a shot from my own garage setting the tone with the builders hat. A fast and easy social post /story targeting our followers.
Photos and creative layout by Patti Korlin-Downs
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